🎉 Reflecting on a Landmark Year at Mobile Physique: Triumphs, Challenges, and Looking Forward 🚚💪
As we bid farewell to 2023, it's time to reflect on a year that was both challenging and rewarding for Mobile Physique and the film industry at large.
A Flying Start and Unprecedented Challenges
Our year kicked off with a bang as my business partner, Ramona Braganza, and I successfully secured our first contract. The journey of transporting our 48ft state-of-the-art mobile fitness facility from Vancouver, Canada, to the East Coast of the U.S. was nothing short of monumental. We extend our heartfelt gratitude to Carson International, Depart Transport Inc., and York Barbell for their exceptional support in this endeavor. This milestone was not just a testament to our commitment but also marked the beginning of a transformative year for Mobile Physique.
However, the year took an unexpected turn with the dual strike by the Writers Guild of America (WGA) and the Screen Actors Guild (SAG), which began in July and lasted through November, significantly impacting the film industry. This strike, one of the most significant upheavals in Hollywood in 2023, brought to light important labor issues and led to six months of labor disruption.
Rising from the Ashes
Despite these challenges, we remained steadfast in our commitment to providing exceptional fitness solutions. The resilience and adaptability demonstrated by our team during this period were remarkable. As the industry slowly recuperated and productions resumed, we were there, ready to support the rejuvenated spirit of film sets with our unique mobile fitness offerings.’
Excitement for the Future
Looking ahead to 2024, we are filled with hope and excitement. We are eagerly anticipating new projects and opportunities to bring our specialized fitness services to more film productions, sports teams, and large-scale developments. Our journey is not just about providing a gym on wheels; it's about championing a culture of health and fitness in the most demanding of environments.
A Special Message from Our Founders
As we step into the new year, Ramona Braganza shares her thoughts: "Feeling hopeful and excited for 2024, let’s leave the darkness of the past few years behind and look collectively and positively forward towards a better world and future."
From me, Ian McWalter: "2023 was a wild one, both personally and professionally. Each year brings its challenges, which in turn make life so rewarding. Looking forward to 2024 and all the opportunities it brings."
Happy New Year from Mobile Physique! 🌟
Raising the bar for on-set fitness,
Ramona Braganza & Ian McWalter, Co-Owners, Mobile Physique